How Netflix, Amazon, and Spotify Know What You Like: AI-Driven Personalization Explained
How Netflix, Amazon, and Spotify Know What You Like: AI-Driven Personalization Explained Have you ever felt like Netflix just “knows” what kind of shows you like? Or that Amazon seems to read your mind when it recommends a product? Or maybe you’ve discovered a perfect song on Spotify through a playlist made just for you? That’s not magic. It’s AI-driven personalization —a smart technology that learns from your behavior to tailor your experience. Let’s break it down so anyone can understand how it works and how it affects your everyday life. What Is AI-Driven Personalization? Artificial Intelligence (AI) is the ability of a machine to mimic human intelligence—like learning, adapting, and making decisions. When applied to personalization, AI helps companies understand individual users and show them content, products, or services that match their interests. It’s like a friendly assistant who’s always watching (in a good way!) and learning your preferences ove...